The Upgrade Treadmill is something gadget lovers struggle with on a frequent basis. Companies release so many devices with incremental improvements that those always wanting the next best thing are in a perpetual state of buying and selling devices to feed our addiction. This can often be time consuming and not very cost-effective. With T-mobile's advent of the 'uncarrier' label and their value plans, I believe they've positioned themselves to both change the cell phone game and help us that always want the latest tech.
